11/21/2023 0 Comments Cool street soccer movesRacing Prodigy pushing the envelope in trying to lower barrier for entry into pro motorsports Rival's unique approach also doesn’t always involve winning or spending money, which is key for a younger demographic. “Rival’s platform capabilities, coupled with their partnership-based approach, has opened New Balance up to new audiences, new experiences and new ways to connect with consumers on a more intimate level, prioritizing quality of engagement versus quantity of interactions - giving us coveted ‘dwell time’ with consumers," he said. New Balance CMO Chris Davis tells SBJ that his brand experienced "significant growth in participation across a variety of gaming executions" after linking up with Rival earlier this year. “We’re looking at those B2B relations where they can deepen those relationships with existing or prospectively new customers by bringing them into the experience.” “This whole journey has been about creating a much more central and prominent activation point for those stakeholders,” said Matt Virtue, CEO of Rival. And perhaps as important, teams are getting fan data from an entirely new channel. Rival gives its partners opportunities to promote merchandise sales alongside digital content, or even tailor in-game advertising to specific interests of users. Rival's goal? Cultivate a community where gamers go further than cheering for their favorite teams. On the brand side, New Balance is among the names that have tapped Rival to grow an authentic gaming community to increase business opportunities. The company has deals with the Bills, Browns and Cowboys in the NFL, as well as with the NHL's Devils and Bologna FC of Serie A in Italy. Gaming platform Rival sees big opportunity to create fan engagement opportunities for some of the biggest pro teams. It's also the latest example of Messi following a path similar to David Beckham, who got into gming himself with U.K.-based Guild Esports.Īnd in other sports news, the high school volleyball team I coach, the Mayfair Monsoons, advanced to the quarterfinals of the CIF state playoffs - a first in the program’s history! - Kevin Hitt Rival continues growing business with major team, brand deals now aboard, expect the team's global profile to skyrocket. Now, soccer's biggest superstar has come aboard as co-owner of Argentina-based KRÜ Esports (alongside former teammate Sergio Agüero). KRÜ already fields teams in Valorant and Rocket League, but with the G.O.A.T. As part of his move to MLS earlier this year, Messi negotiated an ownership stake in Inter Miami once he's done playing. Lionel Messi seems to keep positioning himself for his post-playing career.
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